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[what makes it glorious]
Combining Biotin, Peptides, Carnuba Wax and Vitamin B5, the Fully Charged Mascara by PÜR Cosmetics separates and sets each lash for all day length, volume, and curl, while nourishing lashes to help maintain longer-looking lashes.
[description]
Positives and negatives attract, and your lashes are actually filled with negatively charged electrons. This innovative PÜR formula is packed full of protons, meaning it attracts your lashes for perfect volume and thickness. 
Almost like a magnet, Fully Charged has a revolutionary “magnetic” polymer matrix that wraps a positively charged elastic veil around each lash to instantly lift, separate and define each lash for maximum, long-lasting performance. Not only does this mascara make your lashes look spectacular, it is full of lash loving ingredients like Biotin to ensure your natural lashes are conditioned and loved too. 
Available in Black.
Delivers lash-conditioning ingredients to add shine and nourish, helping lashes maintain lift and curl and appear more flexible.
98% instantly amplified lashes.*
93% said lashes retained their curl well.*
90% experienced no flaking.*
93% experienced no smudging.*
100% said the mascara was easy to remove.*
*Based on an in-house perception study
[how to apply]
Take the wand to the base of your lashes, then gentle comb through to the tips. For extra coverage, wiggle the wand gently to ensure every area of the lash is covered. 
[glorious tip]
To prevent drying out the mascara, do not pump wand. Replace every 3 months.
[ingredients]
A powerful blend of Biotin and Peptides | Help fight the hair follicle aging process by conditioning lashes to help prevent premature fall out.
Carnuba Wax | Separates and sets each lash for all day length, volume, and curl.
Vitamin B5, also known as Panthenol | Nourishes lashes, giving them more flexibility to help maintain longer-looking lashes.
PÜR. Clean, skincare-infused beauty for all.
Formulated Without: Aluminum Free, Formaldehyde Free, Gluten Free, Lead Free, Mineral Oil Free, Paraben Free, Paraffin Free, Petrolatum Free, Phthalate Free, Silicone Free, Sulfate Free, Talc Free.
Clean and Cruelty Free.
AQUA, CERA ALBA (BEESWAX), CYCLOPENTASILOXANE, COPERNICIA CERIFERA (CARNAUBA) WAX, ALCOHOL DENAT., PALMITIC ACID, NYLON-12, VP/EICOSENE COPOLYMER, STEARIC ACID, TRIETHANOLAMINE, ACACIA SENEGAL GUM, GLYCERIN, POLYBUTENE, BIOTINOYL TRIPEPTIDE-1, PANTHENOL, ASCORBYL PALMITATE, POLYQUATERNIUM-10, POLYVINYL ALCOHOL, VP/VA COPOLYMER, AMINOMETHYL PROPANEDIOL, ETHYLHEXYLGLYCERIN, PROPYLENE GLYCOL, PHENOXYETHANOL, IRON OXIDES (CI 77499)
[delivery]
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